About Customer

Increase the appeal of text blogs by complementary short format videos, grab customer attention with concise marketing videos, improve SEO ranking generate product/services buzz with Pictory. Over 50k users across the world, self-employed to enterprises, amateurs to social media influencers, have already experienced the power of AI powered pictory app.

Pictory provides an online application for creating short, branded videos for social media marketing. It does so by converting text to video as well as converting long format videos into engaging short videos. It’s advanced Artificial Intelligence (AI) automatically extracts ‘golden nuggets’ hidden deep within long format videos such as Zoom, Teams & Webinar recordings. Text blogs can be quickly converted into videos by adding stock footage, background music, captions in a matter of minutes.


The application is developed using microservices architecture and deployed on AWS. It uses many PaaS and AI services like ECS and ECS Fargate, Cognito, Amazon Lex, Polly, Comprehend, Media Converter, etc.

  1. With significant growth in application usage, the customer wanted to ensure the application and the underlying platform are secured
  2. Cloud services are optimally configured to keep monthly AWS cloud spending optimized
  3. Improve time to market by launching new services and environments very quickly for testing new features and bug fixes

Approach and Solution

Codincity approach to address the challenges involved a holistic cloud platform and application assessment, resulting into a set up recommendations across security, cost and operational excellence pillars. The solution(s) involved implementing recommendations based on impact, cost-benefit analysis considering over all application design, technology constraints, and business objectives.